Signature Scent Solutions
What Does Your Brand Smell Like? Make sure your customers remember you the way you want.
There is no human sense more closely related to emotion and memory than scent. Noble Prize winning studies have shown that 75 percent of all the emotions we generate every day are due to what we smell. The sense of smell is the only sense that works continuously, with our without our permission, and often so subtly that we aren’t consciously aware of it. The sense of smell has astonishing powers, it is able not only to change consumer’s impression of a brand, but can also change consumer’s perception of time, size, and quality.
Creating in your customer’s minds an association of a scent with your product or store can have outstanding effects. It can evoke memories and emotions that bypass the rational side of the brain, drawing customers in. Branding with scent allows you to build a stronger connection between your products, services and your customer.
Quintessence Signature Scent Solutions can be a powerful tool in your marketing arsenal. Smell associations are so strong that they can alter moods, alleviate symptoms — even increase employee productivity. Just think how a signature scent can help you create a richer in-store experience and achieve your business goals. Be effective in every sense. Here’s how:
- Connect on a deeper level with customers by drawing on powerful emotional associations with smell.
- Influence mood and behavior. Get customers in the holiday spirit. Transport them to an exotic location. Take them back to a different time.
- Distinguish your business or brand from the competition by introducing customers to your own, completely unique scent – created just for your brand
Scenting is highly effect in environments where other sensory triggers, such as the use of lighting, sound and luxurious surroundings combine to create a mood. Hyatt Hotels, Jimmy Choo, Victoria Secrets, Macy’s and Abercrombie & Fitch are just a few successful companies who use this as part of their brand strategy.
Start creating a wonderful customer experience now. Call Dee for a consultation today at 813-367-7385 or by email at
dee@oilsandstones.com
